Vol. 2 No. 2 (2025): December 2025 (Article in Press)

Articles

• Factors Influencing Financial Management Behavior Among Millennials & Gen Z Using Online Loans in Surabaya

  Akmal Wibowo, Trias Madanika Kusumaningrum (Author)

  1-13

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• Analysis of The Effect of Product, Price, Place, and Promotion on Spectator Loyalty of The Surabaya Football Kicking League

  Muhammad Aldiansyah (Author)

  14-22

  • PDF

• The Influence of Product Quality and e-WOM on iPhone Smartphone Purchasing Decisions Generation Z in Surabaya e-WOM, Product Quality, Purchasing Decisions

  Ahmad Fauzani Sabilal Arif, Tias Andarini Indarwati (Author)

  23-31

  • PDF

• Adolescent Self Disclosure in Non-Functional Family Situations due to Infidelity Case Study in Lamongan Regency

  Nadhifah Bernice Tsaniyah, Ririn Puspita Tutiasri (Author)

  32-38

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• Framing Analysis of News Coverage on the Budget Blocking of the Nusantara Capital City Development in Detik.com and Tempo.co

  Muhammad Febriyanto, Ririn Puspita Tutiasri, Mohammad Syarrafah (Author)

  39-51

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• The Influence Of Corporate Social Responsibility And Social Media Use On Employee Green Behavior At PT Kreasi Karya Raya

  Silviana Shalikhah (Author)

  52-59

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• The Influence of Variety Seeking, Dissatisfaction, and Lifestyle on Smartphone Brand Switching from Android to iPhone (A Study on Students of UPN "Veteran" Jawa Timur)

  Redyvastyo Ari Nurogo, Ety Dwi Susanti (Author)

  60-73

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• The Influence Of Product Quality and Online Shopping Experience on The Purchase Decision of HMNS Local Perfume Products Among  Generation Z

  Cahyani Dewi Lisa Prastiya, Tias Andarini Indarwati (Author)

  74-83

  • PDF

• Comparative Analysis of The Effectiveness of TikTok and Instagram as Marketing Media For Skintific Products

  Agnesya Putri Aryanta, R. Yuniardi Rusdianto (Author)

  84-91

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• Analysis of Child Protection Efforts in Surabaya City thru the Family Learning Center (PUSPAGA) Program Co-Implementation Approach

  Mohammad Rexy Prayitno, Vidya Imanuari Pertiwi (Author)

  92-99

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• The Influence of Social Media Influencer Marketing, Self-Regulation, and Viral Marketing on Purchase Intention on Tokopedia

  Dimas Haydar Farras, Tias Andarini Indarwati (Author)

  100-113

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• Social Media Analysis Of The Purchase Decision Of Kenangan Coffee Among Gen Z in Surabaya City

  Lailatul Fitri Dwi Rahmawati, Ety Dwi Susanti (Author)

  114-123

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• Optimization of Zakat Fund Management in Improving the Welfare of Foster Children at Al-Ichlas Orphanage Surabaya: Sharia Economic Perspective

  Ghanyfebriyan Moch Muqsit (Author)

  124-129

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• Sexual Fantasy and Alternative Universe: A Reception Study of Science Fiction Fans on the Film Dear David

  Fauzan Fahmi Baswedan, Latif Ahmad Fauzan (Author)

  130-140

  • PDF

• Analysis of the Streak Feature in Forming Phatic Communication in Generation Z’s Interactions on the TikTok Platform

  Zefanya Sortaria Simanjuntak, Syafrida Nurrachmi Febriyanti (Author)

  141-149

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• Personal Branding Strategy of Food Vlogger Serly Ansim Through TikTok Account @onebitebigbite

  Elvita Octavia Br Surbakti, Syafrida Nurrachmi Febriyanti (Author)

  150-158

  • PDF

• Gender-Based Violence Online in Tiktok Digital Culture: A Phenomenological Study on Women Tiktok Users in Indonesia

  Tasya Ningrum Julia Anggraini, Syafrida Nurrachmi Febriyanti (Author)

  159-177

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• The Effect of Scarcity Marketing, Fear of Missing Out (FOMO) and Electronic Word of Mouth (EWOM) on Music Concert Ticket Purchase Intention in Surabaya

  Gymnastiara Aliefa Putri Wahyono, Fresha Kharisma (Author)

  178-189

  • PDF