International Journal of Social, Economic, and Business
Journal Title : International Journal of Social, Economic, and Business E-ISSN : 3063-9832 Editor in Chief : Rudianto Publisher : Lavish Opulent Education Frequency : March, June, September, December Citation Analysis : Google Scholar, Garuda, Copernicus International Journal of Social, Economic, and Business published since 2024 (E-ISSN: 3063-9832) is an open access International refereed research publishing journal with a focused aim on promoting and publishing original high quality research dealing with theoretical and scientific aspects in all disciplines of Social, Economic, Accounting, and Business. IJSEB is an international scientific research journal focusing on issues in Social, Economic, Accounting, and Business research. A large number of manuscript inflows, reflects its popularity and the trust of world's research community. IJSEB is indexed with major indexing and abstracting organizations and is published in both electronic and print format. All articles are available under cc by-nc-nd licensing. All technical or research papers and research results submitted to IJSEB should be original in nature, never previously published in any journal or undergoing such process across the globe. All the submissions will be peer-reviewed by the panel of experts associated with IJSEB. Submitted papers should meet the internationally accepted criteria and manuscripts should follow the style of the journal for the purpose of both reviewing and editing. Indexing information is found at the indexing and abstracting page of IJSEB. What do we look for in your Research while conducting blind Peer Review. All peer review is now based on the above criterion for all submitted manuscripts. Scope of International Journal of Social, Economic, and Business : Management Accounting Economics Social Science Business Digital Business Entrepreneurship Behavior Studies
Self-Disclosure in Interpersonal Communication among Students with Autism Spectrum Disorder (ASD) in One-on-One Learning
Communication characteristics of students with Autism Spectrum Disorder influence the process of self disclosure in interpersonal communication. This study aims to analyze the role of the one-on-one class learning system at SLB Harapan Bunda Surabaya in supporting students’ self-disclosure based on the dimensions of self-disclosure proposed by Joseph A. DeVito. This research employed a descriptive qualitative method with data collection techniques including in depth interviews, observation, and literature study. The study found that the one-on-one learning approach creates intensive and supportive interpersonal relationships that help students gradually develop self-disclosure. The process is influenced by emotional conditions, feelings of comfort, and closeness with teacher assistants, and is expressed through both verbal and nonverbal communication. The dimensions of valence, as well as purpose and intention, were found to be more relevant in the self-disclosure process of ASD students, while the dimensions of amount, accuracy, and depth have not developed optimally due to students’ communication limitations.
Copyright (c) 2026 International Journal of Social, Economic, and Business
The Effect of Education and Training (Diklat) and Self-fficacy on Employee Work Productivity With Work Engagement as A Mediating Variable at PT XYZ
Empolyee work productivity is an important indicator in assessing organizational success, as it reflects the ability to generate outputs effectively and efficiently. In the face of changing dynamics, employee work productivity is influenced by various factors, such as education and training (diklat), self-efficacy, and work engagement.This study aims to analyze the effect of education and training (diklat) and self-efficacy on employee productivity, both directly and indirectly through work engagement as a mediating variable. The research was conducted on employees of PT XYZ, an oil and gas company, using a quantitative approach with a survey method. Data were collected through questionnaires and analyzed using SEM-PLS with SmartPLS. The results show that education and training (diklat) and self-efficacy has a positive effect on both employee work productivity and work engagement. In addition, work engagement has a positive effect on employee work productivity and mediates these relationships. These findings indicate that productivity improvement is influenced not only by competence but also by employee level of engagement in their work.
Education and training (diklat), Self-efficacy, Work engagement, Employee Work Productivity
The Effect of Organizational Culture and Work Dicipline on Employee Job Satisfaction (A Case Study at Pramana Watu Kurung Hotel Bali)
This study aims to examine the effect of organizational culture and work discipline on employee job satisfaction at Pramana Watu Kurung Hotel Bali. This research employed a quantitative approach using a survey method involving 48 respondents who were all employees of the hotel. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression with IBM SPSS Statistics version 26. The descriptive results indicate that organizational culture and work discipline are categorized as high, while job satisfaction is categorized as moderate. Partial test results show that organizational culture has a positive and significant effect on job satisfaction and work discipline also has a positive and significant effect on job satisfaction. Simultaneously, both variables significantly affect job satisfaction with an adjusted R² value of 0.445, indicating that 44.5% of job satisfaction variation is explained by organizational culture and work discipline, while the remaining is influenced by other variables outside this study.
Digital Literacy and Personal Data Sharing Attitudes: A Study of AI Image Generator Users Among East Java’s Generation Z
The rapid adoption of artificial intelligence image generators among Generation Z introduces significant privacy threats, particularly regarding the collection and exploitation of biometric data. This study aims to examine the correlation between digital literacy levels and personal data sharing attitudes among Generation Z artificial intelligence image generator users in East Java. A quantitative correlational method was utilized with a purposive sample of 126 active users. Data were collected through an online questionnaire utilizing a five-point Likert scale and analyzed using the Pearson Product Moment correlation. The findings reveal a strong and significant negative correlation between digital literacy and personal data sharing attitudes (r = -0.726, p = 0.000). This indicates that higher digital literacy significantly fosters a more protective and cautious attitude toward sharing personal biometric data. Furthermore, the discussion highlights a privacy paradox where users exhibit high affective anxiety toward risks like deepfakes, yet display permissive conative behaviors due to technological determinism and social trends. The study concludes that digital literacy serves as a vital cognitive capacity for managing communication privacy boundaries. The implication of this research emphasizes the necessity for educational institutions and policymakers to design digital literacy programs that go beyond technical access, focusing extensively on critical evaluation and ethical reflection to foster a secure digital ecosystem.
Redefining Femininity in The Ugly Stepsister (2025) : A Critical Discourse Analysis of Beauty Standards and Power Relations
This study examines the discourse of femininity and beauty standards in the film The Ugly Stepsister using Sara Mills’ Critical Discourse Analysis. The research is based on the persistence of patriarchal beauty standards reproduced through popular narratives, particularly the Cinderella story. The film portrays Elvira as a woman who experiences social pressure to conform to ideal femininity in order to gain validation and acceptance. This study aims to analyze how femininity, body control, and power relations are represented through verbal, visual, and narrative aspects in the film. The research employs a descriptive qualitative method with Sara Mills’ approach focusing on subject-object positions and writer-reader positions. The findings reveal that the female body is constructed as an object of social discipline shaped by patriarchal values and beauty standards. Although Elvira is positioned as an active subject within the narrative, she simultaneously becomes the object of objectification and social pressure. The study also shows that beauty standards are reproduced not only by male characters but also through relationships among women. This research implies that film functions as a medium that both reproduces and reconstructs discourses surrounding femininity in popular culture.
Femininity, Beauty Standards, Power Relations, Sara Mills
Digital Football Fandom as Participatory Culture: Study from @utdfocusid on Platform X
This study examines the forms of participatory culture within the Manchester United fandom on social media platform X through the account @utdfocusid. Employing a qualitative approach with Christine Hine's virtual ethnography method, data were collected through virtual observation of three strategically selected match periods involving Manchester United against Grimsby Town, Liverpool, and Arsenal, alongside supplementary content outside these periods. Data analysis followed the interactive model by Miles, Huberman, and Saldana. The findings demonstrate that @utdfocusid embodies all four dimensions of Participatory Culture, Affiliations manifested through memes and hashtags as collective identity markers; Expressions embodied in sarcastic humor and emoticon use as emotional communication; Circulations occurring through live tweets and multi-directional fan interactions; and Collaborative Problem Solving evident in real-time tactical discussions and historical rivalry threads that collectively produce richer community knowledge. These findings establish that digital fandom operates as a complex communication ecosystem where collective identity, solidarity, and shared knowledge are actively constructed, extending well beyond mere emotional expression
Participatory Culture, Football Fandom, Manchester United, Social Media X
Grok AI as Hidden Resistance: Challenging the Image and Performance of the Indonesian National Police on X Platform
The phenomenon of utilizing Grok, an artificial intelligence (AI) developed by xAI on the X platform, as a critic mediator amidst the threat of ambiguous clauses in the Electronic Information and Transactions Law (UU ITE) which creates a chilling effect on the Indonesian public, motivates this research. This study aimed to identify the patterns and language styles of X users in constructing hidden resistance against the image and performance of the police through the Grok mention mechanism. This research used a qualitative approach with James C. Scott’s Hidden Resistance concept and Rodney H. Jones’ Digital Discourse Analysis method, covering text, context, action and interaction, and ideology and power dimensions. The research data consisted of 35 tweets collected through purposive sampling from March to August 2025. The results showed that X users strategically utilized Grok’s technological affordances as a legal shield through the use of sarcasm, satire, and cynicism, as well as rhetorical questions and derogatory expressions. A pattern of feigned ignorance was identified, where users guided the AI to validate the realities of Indonesian police image and performance without making direct personal accusations. This research concluded that the presence of Grok AI has become a tool for subordinate groups to safely delegitimize the dominant narrative of the police institution and has evolved into a non-human actor that maintains the public’s freedom of expression.
PT Kereta Api Indonesia’s Crisis Communication Strategy on Instagram During the Flood Disaster in Operational Area 4 Semarang
The rapid development of digital communication has transformed how organizations manage crisis communication, particularly through social media platforms. During crisis situations, organizations are required to provide fast, transparent, and responsive communication to maintain public trust and organizational reputation. This study aims to analyze the crisis communication strategy implemented by PT Kereta Api Indonesia (PT KAI) through its official Instagram account, @kai121_, during the flood disaster in Operational Area 4 Semarang in January 2026. This research employed a descriptive qualitative approach with an interpretive paradigm. The data were collected through documentation studies of Instagram content uploaded during the crisis period and analyzed using qualitative content analysis based on Situational Crisis Communication Theory (SCCT). The findings reveal that PT KAI implemented several crisis communication strategies, including excuse, justification, apology, compensation, and reminder strategies. The most dominant strategy identified was excuse, where PT KAI consistently explained that operational disruption was caused by external environmental factors such as flooding, heavy rainfall, and damaged railway infrastructure. The organization also emphasized passenger safety, provided operational updates, delivered apology messages, offered ticket refunds, and communicated recovery progress throughout the crisis period. In addition, Instagram played an important role as a visual and interactive communication platform that enabled PT KAI to maintain transparency and public engagement during the disaster. The study concludes that social media-based crisis communication has become an essential communication tool for public service organizations in maintaining public trust and supporting organizational recovery during crisis situations. The findings contribute to the development of digital crisis communication studies and provide practical insights for public relations practitioners in managing crisis communication through social media platforms.
Analysis of TikTok Content @bellaclrs_ as a Brand Advocate in Building Credibility
The rapid growth of social media, particularly TikTok, has driven changes in marketing communication strategies and the development of influencer credibility in the digital space. This study aims to analyze how credibility is constructed through TikTok content on the @bellaclrs_ account as a brand advocate for fast fashion products. The research employs a descriptive qualitative approach using content analysis, referring to persuasive communication theory and Source Credibility Theory, which includes expertise, trustworthiness, and attractiveness. The data were obtained from TikTok posts featuring fashion product promotions. The findings indicate that @bellaclrs_’s credibility is consistently built through the representation of these three dimensions within the content. Expertise is reflected in the ability to present fashion references, trustworthiness is shown through message consistency and alignment, and attractiveness is conveyed through aesthetic visuals and engaging communication style. These findings suggest that influencer credibility is formed through consistent message construction in content, thereby supporting the role as a brand advocate in promoting fast fashion on TikTok.
Negotiating the Self during Delayed Graduation: An Intrapersonal Communication Perspective
Delayed graduation among final-year students is not only an academic issue but also an internal experience that shapes how students understand themselves, manage pressure, and respond to their study completion process. This study aims to analyze the intrapersonal communication process of final-year students who experience delayed graduation at UPN Veteran Jawa Timur. This research applies a qualitative descriptive approach by using in-depth interviews with eight final-year students who had exceeded the ideal study period. The data were analyzed through reduction, data display, and conclusion drawing by focusing on the stages of intrapersonal communication, namely sensation, perception, memory, and thinking. The findings show that delayed graduation functions as a stimulus that triggers various emotional responses, including regret, anxiety, pessimism, sadness, and self-blame. These sensations develop into different self-perceptions, ranging from negative self-evaluation to reflective acceptance and stable self-perception when students attribute their delay to external factors. Memory also plays an important role in shaping students’ self-interpretation, as they connect current delays with past academic decisions, personal experiences, family responsibilities, psychological conditions, and institutional systems. The thinking process is mainly reflected through self-talk, which functions as a means of calming the self, strengthening motivation, expressing emotions, and directing future actions. This study concludes that intrapersonal communication among delayed final-year students is dynamic, subjective, and recursive. The implication of this study highlights the importance of academic and psychological support systems that consider students’ internal meaning-making processes, not only their academic progress.
The Digital Afterlife of a Melody: Exploring Discourse Patterns of Personal and Collective Grief via .Feast’s ‘O Tuan’ on TikTok
This study aims to examine and describe how the narrative of digital grief is constructed by TikTok users through content featuring the song “O, Tuan” by .Feast. Utilizing Rodney H. Jones’s digital discourse analysis approach, this research investigates the construction process through four main dimensions: text, context, action and interaction, as well as ideology and power relations. The results indicate that the construction of the grief narrative is achieved through the synchronization of the song’s audio-visual elements with slide texts and digital artifact visuals that function as a digital sympathy bridge, an emotional bridge that constructs private grief into a public narrative through collective netizen support. The findings also reveal that this narrative construction results in the practice of digital afterlife, where the song and TikTok features are used to maintain the existence of the deceased within the digital space. Ideologically, this construction reflects the formation of affective publics that position users as "Memory Guardians" to challenge the physical limitations of death. Audience interactions in the comment section demonstrate that the constructed grief narrative is not merely an expression of loss but an active communicative act that builds new norms of mourning in the digital era.
The Construction of Ethnic Discrimination in the Pengepungan Di Bukit Duri Film
Set in a dystopian future in 2027, the film Pengepungan di Bukit Duri portrays a bleak reality in which the Chinese ethnic group is trapped in a vortex of systemic racism and social exclusion. Film is a form of mass media that not only serves to convey information but also shapes social reality through audio and visual elements that can influence viewers' perceptions. It also becomes a medium for constructing ethnic discrimination, where ethnic identity becomes a determinant of an individual's social position and security. This study aims to examine the representation of ethnic discrimination in the film through the analysis of narratives of othering, scapegoating, and the rejection of minority authority, using a descriptive qualitative method with Roland Barthes’ semiotic analysis approach. The results show that Pengepungan di Bukit Duri depicts the Chinese ethnic group as foreigners or the other, despite having been settled for generations, positioning this minority group as vulnerable targets or scapegoats for the outpouring of social frustration amid a national crisis. This research also explains that the film serves as a sharp social critique of the fragility of an inclusive society, and provides a space for critical reflection to challenge racial prejudices that are passed down to younger generations.
The Ideal Body Construction and Beauty Myths in the Uglies 2024 Film
Film is a mass media that is not only used to deliver information but also to construct social reality through audio and visual elements that can shape viewers’ perceptions. Film can be a medium for constructing beauty myths that equate women’s physical appearance with their self-worth. The film Uglies (2024) depicts a future phenomenon where plastic surgery is mandatory as a prerequisite for social acceptance. This study aims to examine the discourse of beauty standards in the film through the positions of subject-object and audience. The method used is descriptive qualitative with Sara Mills’ critical discourse analysis approach. The results show that: 1) Uglies 2024 represents beauty standards as a tool of social control to regulate women. 2) Women are positioned as passive objects who lose their rights to their own identities due to the pressure of authority. Beauty standards become a measure of self-worth that deprives women of their freedom as a result of forced standardization by those in power. This study also explains that film serves as a critical reflection on the role of media in shaping unrealistic beauty standards that impact freedom and the way individuals perceive themselves.
Evaluation of Bawaslu Sidoarjo’s Recommendatory Authority inHandling Village Head Neutrality Violations in the Perspective ofBridgman and Davis Theory
This research evaluates the recommendatory authority of the Sidoarjo Regency Election Supervisory Body (Bawaslu) in addressing neutrality violations involving twelve village heads in Buduran District during the 2024 General Election. While Bawaslu procedurally performed its functions with professional rigor, a significant asymmetry exists between the burden of material evidence and the restrictive nature of sanctioning enforcement. Grounded in the policy evaluation framework of Bridgman and Davis (2000), comprising input, process, output, and outcome indicators. This descriptive qualitative study identifies a "regulatory escape" from the Election Law to the Village Law, which inadvertently diminishes legal substance. The results show that the "process" indicator follows the rules of due process of law, but the "outputs" turn into nothing more than symbolic administrative punishments. Consequently, the purely recommendatory nature of this authority fails to produce a deterrent effect, necessitating regulatory amendments to empower Bawaslu with independent executorial mandates.
Policy Evaluation, Bawaslu (Election Supervisory Body), Village Head Neutrality, Bridgman and Davis
Gen Z Audience Reception of Digital Activism “Tuntutan 17+8” on Instagram
The use of social media such as Instagram as a platform for expressing public aspirations, particularly through digital activism, serves as the background of this study. This research aims to analyze how Generation Z receives digital activism “Tuntutan 17+8” on Instagram by examining the role of visual aesthetics, the phenomenon of Fear of Missing Out (FOMO), as well as the influence of political background and peer environment in shaping audience engagement. This study employs a descriptive qualitative approach based on Stuart Hall’s Encoding-Decoding Reception Theory. The data were collected through in-depth interviews with seven informants selected using purposive sampling based on predetermined criteria. The findings indicate that Generation Z’s reception of digital activism “Tuntutan 17+8” on Instagram can be categorized into two positions, namely dominant-hegemonic and negotiated positions. Informants in the dominant position tend to fully accept and support the messages conveyed, as they are perceived to be relevant and effective in increasing public awareness. Meanwhile, informants in the negotiated position demonstrate a more selective attitude by accepting certain parts of the message while also criticizing aspects of its delivery that are considered inappropriate. In addition, visually appealing elements, such as the use of colors and creative design, are proven to enhance audience interest and facilitate message comprehension. The phenomenon of FOMO also plays a role in encouraging Generation Z’s participation in digital activism “Tuntutan 17+8” on Instagram, although such participation tends to be simple, such as reposting content or giving brief responses. This condition reflects a pattern of slacktivism. Nevertheless, FOMO can also have a positive impact by expanding the reach of information and increasing public awareness of the issue. Furthermore, political background and peer group influence also affect how individuals interpret and respond to messages, as they are shaped through interaction and discussion within their social environment.
Content Analysis of VIVA Cosmetics' Brand Identity on Instagram as a Legendary Local Brand
In the digital era, social media has become an essential platform for brands to communicate their identity and engage with audiences. As one of Indonesia’s long-established local cosmetic brands, Viva Cosmetics utilizes Instagram to maintain its relevance and strengthen its brand image amid increasing competition in the beauty industry. This study aims to analyze how Viva Cosmetics constructs its brand identity through Instagram content using the Brand Identity Prism framework. The research employs a qualitative approach using content analysis by examining more than twenty posts from the official Instagram account of Viva Cosmetics. The analysis focuses on several dimensions of the Brand Identity Prism, including physique, culture, relationship, reflection, and self-image. The results indicate that the physique dimension is the most dominant element in Viva’s Instagram content, where product visuals, packaging, textures, shades, and functional benefits are prominently displayed. Additionally, the brand reinforces its local identity by presenting representations of Indonesian consumers and using simple, relatable communication styles. The relationship dimension is reflected through testimonials and interactive messages that emphasize consumer loyalty and long-term trust toward the brand. Meanwhile, the reflection and self-image dimensions portray consumers as women who practice simple self-care, value practicality, and maintain confidence in their appearance. These findings suggest that Viva Cosmetics strategically uses Instagram not only as a promotional platform but also as a medium to reinforce its identity as a legendary local brand that remains relevant across generations. The study highlights the importance of consistent brand identity representation and adaptive digital communication strategies in maintaining brand heritage and strengthening relationships with consumers in the digital environment.
Brand Identity Prism, Instagram, Viva Cosmetics
Muslim Women Empowerment In Miss Hijab Indonesia Instagram Content: Analysis Of Social Media Content On The @Officialmisshijabindonesia Instagram Account
The development of social media as a space for the formation of Muslim women’s identity, particularly in religious-based beauty pageants such as Miss Hijab Indonesia, integrates aspects of beauty, intellect, and spirituality in digital representation. The problem addressed in this study is how Islamic femininity is portrayed in the Instagram content of @officialmisshijabindonesia. This study aims to understand the construction of Muslimah Empowerment in social media through content analysis. The method used is a descriptive qualitative approach with content analysis of posts within a specified period, employing a constructivist paradigm and categorization based on the concept of Muslimah Empowerment according to KH Husein Muhammad, which is divided into four aspects: tauhid and gender equality, modern Muslimah jihad, emancipatory fiqh, and empowered Muslimah. The results of this study show a consistent pattern of representation in portraying Muslim women, including winners and finalists of Miss Hijab Indonesia, as active and empowered figures through captions, visuals, and narratives containing educational, inspirational, and da’wah values. The content of Miss Hijab Indonesia may include more than one category of empowerment that are interconnected. The conclusion of this study is that the Instagram account @officialmisshijabindonesia not only represents the standard of Muslim women’s beauty but also constructs Muslimah Empowerment that consistently integrates Islamic values with modern digital identity.
The Culture Of Frugality In The Consumption Patterns Of The "Murah - Murah" Online Community: A Netnographic Study On Social Media X
This study aims to understand how the culture of frugality is formed, particularly in the consumption patterns of members of the online community “Murah-Murah.” This research uses a descriptive qualitative method with a netnography approach to explore more deeply the practices, interactions, and values that shape the culture of frugality within the community. The data were obtained through observations of posts and interactions among community members related to buying and selling activities. The findings show that the practice of frugality is reflected in various forms of digital interaction, such as the tawarin phenomenon, want to buy (WTB) posts, and want to sell (WTS) posts from the sellers’ point of view. These phenomena show that community members actively participate in negotiation processes, searching for goods at more affordable prices, and offering items at prices considered inexpensive. This process occurs through posts made by members and responses from other members in the community. These interactions reflect values of saving, efficiency, and efforts to maximize the value of each transaction. Therefore, the “Murah-Murah” community can be understood as a virtual space that facilitates the formation of a frugality culture through digital consumption practices and social interactions among its members.
Instagram Content Management Strategy In Building Customer Engagement (Study on Mahar Agung Organizer)
This research explores how Instagram content is managed to foster customer engagement in Mahar Agung Organizer, a business operating in the wedding service sector. In today’s digital environment, social media functions not only as a promotional tool but also as a platform that enables brands to maintain continuous interaction and build meaningful relationships with their audiences.A qualitative method was applied to gain deeper insights into the phenomenon. Data were gathered through interviews, direct observation of the Instagram account, and documentation of published content. The analysis process followed an interactive model involving data condensation, data presentation, and interpretation.The results indicate that content management is carried out in a structured manner, starting from planning, organizing content into thematic pillars, and distributing content using various Instagram features. Content formats such as storytelling, testimonials, and real event documentation contribute significantly to increasing audience involvement.
Instagram content, customer engagement, social media strategy
The Influence of Price, Product Quality, and Promotion on Purchasing Decisions for ABC Sambal Sauce Products (Study of consumers in the city of Surabaya)
This study examines the influence of price, product quality, and promotion on purchasing decisions of ABC chili sauce among consumers in Surabaya. The background of this research is the increasingly intense competition in the food and beverage industry, particularly in the chili sauce market, which has led to changes in consumer preferences and a decline in the Top Brand Index of ABC chili sauce in recent years. Therefore, it is important to understand the factors that influence consumer purchasing decisions. The purpose of this study is to analyze the effect of price, product quality, and promotion on purchasing decisions both simultaneously and partially. This research uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to consumers who have purchased or consumed ABC chili sauce in Surabaya. The sampling technique used was non-probability sampling with a total of respondents determined according to research criteria. Data analysis was conducted using validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing including the F test and t test. The results of the study indicate that price, product quality, and promotion simultaneously have a significant influence on purchasing decisions. Partially, each variable—price, product quality, and promotion—also shows a positive and significant effect on consumer purchasing decisions. These findings suggest that consumers tend to consider affordable prices, good product quality, and attractive promotional strategies when deciding to purchase ABC chili sauce. In conclusion, the combination of competitive pricing, consistent product quality, and effective promotional activities plays an important role in influencing consumer purchasing decisions. The implication of this study is that companies should continuously improve product quality, maintain competitive pricing strategies, and develop more effective promotional activities in order to strengthen their market position and increase consumer purchasing decisions.
Public Value Of the DUKCAPIL SIAP Service Program (Inclusive Population Administration System and Integrated Services) For Vulnerable Communities In Purbalingga Regency
Population administration services are a form of public service that plays a crucial role in ensuring the fulfillment of basic community rights. However, in practice, some groups still experience difficulties in accessing these services, particularly vulnerable groups such as people with disabilities and the elderly with limited mobility. Therefore, the Population and Civil Registration Office in Purbalingga Regency presents a service innovation through the DUKCAPIL SIAP Program as an effort to bring services closer to the community through an outreach mechanism. This study aims to analyze the public value generated from the implementation of the DUKCAPIL SIAP Program. This study uses a qualitative method with a descriptive approach. Data collection techniques were carried out through interviews, observation, and documentation. Data analysis was carried out through the processes of data reduction, data presentation, and drawing conclusions. The results show that the DUKCAPIL SIAP Program is able to create public value through three main aspects: legitimacy and support, operational capability, and substantial value generated for the community. This program provides economic benefits through free services, social value through inclusive services for people with disabilities and the elderly, and political, educational, and ecological values that encourage public awareness of the importance of population administration. Thus, the DUKCAPIL SIAP Program can be a public service innovation that contributes to improving the accessibility and quality of population administration services for the community.
DUKCAPIL SIAP Program, Population Administration, Public Services, Public Value.
The Representation of Batak Toba Family Values in the Mangongkal Holi Tradition: A John Fiske Semiotic Analysis of Tulang Belulang Tulang
Mangongkal Holi is traditional ceremony to pay final respects to deceased ancestors by transferring their bones and reuniting them in a family monument or batu na pir. The Batak Toba greatly respects and protects their families, which play a very important role in traditional customs and social life. Dalihan Na Tolu forms the basis for regulating social roles, traditional positions, kinship, and conflict resuolution within Batak Toba families. The three main pillars of dalihan na tolu are hula-hula, boru and dongan tubu. The film Tulang Belulang Tulang is a cultural product that presents the reality of the Batak Toba persistence in maintaining Batak Toba customs to improve the social class (prestige) of their families oreder to obtain hasangapon, hamoraon, and hagabeon, as well as the challeges gaced by Batak Toba families in rturning from their travel to their hometwons in Batak land (Bona Pasogit). Therefore, this study conducted t analyze in depth how the values of the Batak Toba family are represented throught the Mangongkal Holi traditional in the film Tulang Belulang Tulang using qualitative research methods with a constructivist paradigm. Twenty-two shots were analyzed using John Fiske’s three-level analyziz technique of “Television Code” nmley the level of reality, the level of representation and the level of ideology. The result of this study found that Batak Toba families highly values social and family honor in the eyes og their community. The rise in social class or prestige of Batak Toba families is reflected in the activities and customs carried out by the family. The film Tulang Belulang Tulang actualizes the reality of Batak Toba families in the Batak Toba cultural community, which still biews families through their social class and status, as reflected in the actualization of Batak Toba traditional celebrations. The realization of the philosophy of hamoraon, hagabeon and hasangapon is a benchmark for assessing the success and prosperity of Batak Toba families, which will be considered successful and respected (having authority) in practicing “namar adat”.
Mangongkal Holi, Culture, Batak Toba, Adat Istiadat, Batak Toba Tradition
The Influence of Influencers and Brand Image on Adidas Shoe Purchase Decisions Among Generation Z in Surabaya
This study aims to analyze the influence of influencers and brand image on Adidas shoe purchase decisions among Generation Z in Surabaya. The population of this study consists of Generation Z consumers in Surabaya who have purchased Adidas shoes. The sampling technique used purposive sampling with criteria including respondents aged 12–27 years, having purchased Adidas shoes in the last year, actively using social media, and following influencers who promote Adidas products. A total of 120 respondents participated in this study. Data were collected through an online questionnaire using a Likert scale. The data were analyzed using multiple linear regression analysis. The results show that influencers have a positive and significant influence on purchase decisions. Similarly, brand image also has a positive and significant effect on purchase decisions. These findings indicate that influencers and brand image play an important role in influencing Generation Z consumers in purchasing Adidas shoes. The practical implications suggest that Adidas should collaborate with credible influencers and continuously strengthen its brand image through product innovation, quality consistency, and values that resonate with Generation Z such as creativity, inclusivity, and sustainability
Influencer, Brand Image, Purchase Decision, Generation Z, Adidas
Strategy of PT Pelindo Terminal Petikemas Surabaya Region's Social and Environmental Responsibility (TJSL): Environmental and Educational Programs In Building Corporate Image
This study examines how PT Pelindo Terminal Petikemas implements its Environmental and Social Responsibility (TJSL) strategy to build and strengthen corporate image. The research is grounded in the four-step Public Relations model (Cutlip, Center, & Broom) and the Triple Bottom Line framework, positioning TJSL not merely as philanthropy but as a strategic instrument for legitimacy, stakeholder trust, and sustainable reputation. Using a descriptive qualitative approach, data were collected in 2025 through in-depth interviews and document analysis, involving four informants from internal units and external beneficiaries. The findings show that Pelindo Terminal Petikemas applies a dual-track program formulation—combining corporate initiatives with responsiveness to community requests—supported by structured planning tools such as Theory of Change/Logical Framework and impact measurement (e.g., SROI). TJSL communication is executed through multi-platform strategies and coordination with corporate communication, contributing to measurable image outcomes such as stakeholder recognition, awards, public satisfaction, and media exposure (PR Value). Key challenges include limited resources for social mapping across geographically dispersed terminals, which affects program precision and requires adaptive stakeholder engagement..
TJSL, CSR communication, corporate image, public relations strategy, Triple Bottom Line, Pelindo Terminal Petikemas.
Poverty as Social Discourse in Joko Anwar’s Nightmares and The Daydreams (2024)
The series Joko Anwar’s Nightmares and The Daydreams goes beyond genre-based supernatural science fiction and horror by embedding a layered social commentary on poverty and structural inequality. Poverty in the series is depicted not simply as financial deprivation, but as a complex condition marked by vulnerability, constrained agency, unequal access to resources, and dependency shaped by social structures. This article investigates how poverty operates as social discourse by analyzing narrative patterns, cinematic representation, and authorial perspective within the series. The study applies a qualitative method using Teun A. Van Dijk’s Critical Discourse Analysis framework, focusing on the interrelated dimensions of text, social cognition, and social context. Data are drawn from dialogues, character arcs, visual settings, and filmic techniques, and are interpreted alongside public statements by the director and current Indonesian social issues such as job insecurity, unequal educational access, precarious housing, and domestic violence. The analysis indicates that poverty is consistently framed through images of spatial confinement, limited opportunity, asymmetrical power relations, and systemic constraints that reproduce hardship across characters’ lives. The director’s creative choices position entertainment as a vehicle for social reflection, although the symbolic and indirect mode of critique means the deeper social message is more readily recognized by critically literate viewers than by general audiences.
Critical Discourse Analysis, Joko Anwar, Netflix
The Effect Perceived Organizational Support on Employee Performance: The Mediating Role of Employee Engagement At PT Pegadaian Syariah CPS Babakan
This research aims to test and analyze he influence of Perceived organizational support on employee performance through employee engagement at pt Pegadaian syariah cps Babakan. This research uses a quantitative methods. The sampling technique used is non-probability sampling with a saturated sample, in which the entire population is used as the sample with 54 respondents. Data were analyzed using partial least squares (PLS) with the smartpls 3.0 software. The results show that Perceived organizational support has a positive and significant effect on employee performance. Perceived organizational support also has a positive and significant effect on employee engagament. Furthermore, employee engagement has a positive and significant effect on employee performance. The path analysis further reveals that employee engagement functions as a mediating variable in the relationship between Perceived organizational support and employee performance.
Analysis of the Streak Feature in Forming Phatic Communication in Generation Z’s Interactions on the TikTok Platform
This study aims to describe and understand the meaning of the streak phenomenon on TikTok as a form of digital social communication practice among Generation Z. The streak reflects how Gen Z interprets continuous interaction as a symbol of closeness, consistency, and commitment in online friendships. Using a descriptive qualitative method, data were collected through in-depth interviews with active TikTok users who regularly maintain streaks. The findings reveal that streaks function not only as a gamified feature that motivates daily interaction but also as a form of phatic communication, maintaining social connection without necessarily conveying substantive messages. Over time, the meaning and motivation behind streaks transform from novelty and entertainment into a form of digital ritual representing emotional closeness and peer-driven social pressure. Therefore, TikTok streaks can be understood as symbolic communication practices that illustrate how Generation Z negotiates commitment, social connection, and personal balance in the era of social media.
Social Media, TikTok Streak, Generation Z, Phatic Communication, Digital Interaction
Personal Branding Strategy of Food Vlogger Serly Ansim Through TikTok Account @onebitebigbite
The rapid development of social media, particularly TikTok, has created new opportunities for content creators to build their personal image through fast, creative, and easily accessible visual content. One emerging phenomenon is the increasing number of food vloggers who use TikTok as a medium for developing personal branding. This study aims to examine the personal branding strategy employed by Serly Ansim through her TikTok account @onebitebigbite, known for her humorous, expressive, and bold characteristics. Using a qualitative approach with Krippendorff’s content analysis method, the study is based on non-participant observation of 12 videos with the highest engagement from March to August 2025, supported by audience comments and relevant literature. The findings reveal that Serly Ansim’s personal branding is constructed through three key characteristics proposed by McNally & Speak (2004): (1) Distinctiveness, reflected in her spontaneous and humorous communication style, signature expressions such as “DAR DER DOR,” dynamic and detailed visuals, and strong storytelling techniques; (2) Relevancy, shown through her ability to adapt content to TikTok trends, audience culinary preferences, viral moments, and relatable humor for younger viewers; and (3) Consistency, demonstrated through a stable tone of voice, presentation style, video format, and commitment to honest food reviewers. These three aspects have enabled Serly Ansim to build a strong personal brand, increase audience trust, and position herself as a prominent food vlogger on TikTok. This study is expected to contribute theoretically to the study of personal branding in new media and serve as a practical reference for content creators, creative industry practitioners, and food vloggers in developing effective digital communication strategies.
Optimization of Zakat Fund Management in Improving the Welfare of Foster Children at Al-Ichlas Orphanage Surabaya: Sharia Economic Perspective
Zakat is one of the instruments in the Islamic economic system that has strategic potential in poverty alleviation and improving welfare. This study aims to evaluate the extent to which the management of zakat funds implemented at the Al-Ichlas Orphanage in Surabaya can be optimized to improve the welfare of foster children from a sharia economic perspective. This study uses a descriptive qualitative method with a case study approach. Data collection techniques are carried out through direct observation, in-depth interviews, and documentation. The results of the study indicate that zakat management has been carried out in accordance with the basic principles of sharia, but has not been fully optimal. Limited human resources, lack of sharia-based financial management training, and the absence of accountability and transparency standards are the main obstacles. This study recommends strengthening the zakat reporting system, increasing sharia financial literacy, and strategic partnerships with official zakat institutions (LAZ) to achieve efficient and equitable zakat management. This study concludes that optimal, planned, and accountable management of zakat funds can provide a real contribution to improving the welfare of foster children. Therefore, it is necessary to strengthen the monitoring and evaluation system of the program and develop the capacity of human resources so that the benefits of zakat can be felt more widely and sustainably.
zakat, fund management, welfare of foster children, orphanages, optimization
Copyright (c) 2025 International Journal of Social, Economic, and Business
Gender-Based Violence Online in Tiktok Digital Culture: A Phenomenological Study on Women Tiktok Users in Indonesia
Gender-Based Violence Online (GBVO) is increasingly widespread with the increasing use of social media, especially TikTok which is the most popular digital public space among young women. While it offers a space for expression, TikTok also exposes the reproduction of misogyny, anti-feminism, and attacks on women's bodies in various forms. This study aims to understand the experiences of Indonesian women as victims of GBVO on TikTok and how they give meaning to the violence they experience in the emotional, social, and digital dimensions. This research uses a qualitative method with a digital phenomenology approach, referring to the thoughts of Simone de Beauvoir, Iris Marion Young, Sara Ahmed, and Silvano Tagliagambe. The data was obtained through in-depth interviews with five women who had experienced GBVO on TikTok. The results showed that women experienced multiple forms of GBVO such as sexually explicit comments, body shaming, gender-based hate speech, deepfakes, as well as threats and intimidation. This experience has an emotional impact in the form of fear, anger, shame, and anxiety that is inherent in the body and affects the way they interact in the digital space. Socially, women tend to withdraw themselves, change their way of expressing themselves, or self-censorship to avoid repeated violence. Although victims carry out various strategies such as blocking the perpetrator, reporting accounts, or deleting content, these actions have not been able to overcome patriarchal power structures that work through algorithms and digital culture. This study concludes that KGBO on TikTok is an existential experience that affects women's bodies, emotions, and identities while showing that digital space and real space merge in forming violent experiences. These findings underscore the need for collaborative efforts between users, platforms, and policymakers to create safer digital spaces for women.